I-N beauty in the press

When Science and Beauty Meet—Introducing I-N Beauty

A revolutionary collection of skincare that sooths sensitive skin, prevents aging and focuses on haircare that targets needs from scalp to strand.

MYTALK 107.1 SHOP GIRLS - MARCH 2021

Healthy Beauty & Self-care

Ali Kaplan, Harmony Kaplan & Sue Remes on
I-N Re-imagined and Beauty in the new normal.
Tune in at 19:55

HAIRBRAINED & I-N - MARCH 2021

Gerard Scarpaci Interview With Nicole Rechelbacher

I-N Reimagined + More

Press
GLOSSY — FEBRUARY 2021

Aveda founder’s Intelligent Nutrients rebrands to I-N, with a focus on skin and hair

"The rebrand is focused on “plant science and chemistry,” with an emphasis on plant-based ingredients, sustainability and aromatherapy, said Nicole Rechelbacher. Products’ packaging is created with a range of post-consumer recycled materials or glass containers."

Press
AMERICAN SALON - FEBRUARY 2021

Horst Rechelbacher's Intelligent Nutrients Rebrands To I-N

"Intelligent Nutrients, a clean hair and skincare brand founded by Horst Rechelbacher (who also created Aveda and pioneered the clean beauty movement), underwent a reinvention. Changing its name to I-N, it's focused on plant science and chemistry, with an emphasis on plant-based ingredients, sustainability and aromatherapy."

An interview with Nicole Rechelbacher and Vital Perspectives -

"Ingredients that are cultivated in a more sustainable way, like algae and plant stem cells, which have a very low carbon footprint."

From Bustle -

“You can’t do much better than Intelligent Nutrients PureServe color saving shampoo.”