I-N beauty in the press

Instagram Live - November 2021

Nicole Rechelbacher & Kiran Stordalen

Bringing the best experience and plant based products with each of our formulas.

Beyond Fashion Magazine - November 2021

Beauty Guide That Will Completely Change Your World

"This plant-based retinol alternative is great for smoothing the skin without any irritation or dryness as you get with regular retinol products. Made by Intelligent I-N, Time Traveler Serum helps improve uneven texture and combat dark spots and wrinkles. Intelli-Sea™ marine plant-based bioactives kickstart ageing skin cells while certified organic, antioxidant-rich Intelli-Seed™ and goji berry protect the skin from oxidative stress."

The Boston Globe - October 2021

Skin Products for Travelers

"I-N has introduced a line of regenerative skin care products made from sustainably sourced organic and natural materials. Easy to tuck into a carry-on bag, Re:generative™ Eye Gel is designed to instantly cool, de-puff and brighten dark circles after a long flight, while the Re:generative™ Super Power C Serum reduces redness, and smooths and softens skin while increasing collagen synthesis."

Elle - October 2021

The 20 Best Organic And Clean Shampoos For Any And All Hair Types

"Need something to promote hair growth or deal with dandruff? There's an organic shampoo for that! I-N pledges a minimum of 80 percent naturally derived ingredients and a 100 percent certified organic aroma. In this case, that means an antioxidant-rich shampoo perfect for stripping away dulling build-up."

Hairbrained Conversations - October 2021

Hairbrained Podcast with Marlo Boyle (Education Director) and Lindsey Larson (Global I-NNOVATOR)

I-N, the groundbreaking haircare company formerly known as Intelligent Nutrients. Marlo Boyle is I-N Education Director while Lindsey Larson is a working salon pro and brand "I-NNOVATOR". Both are passionate about protecting the health of clients, their fellow professionals, and our planet.

Perhaps more timely than ever, this episode digs into the issues of sustainability, clean beauty, and protecting our planet - all with authenticity and transparency.

I-N Beauty Liquid Green Oil

Like any good green juice, this quick-to-absorb oil is chock-full of the good stuff (calming blue tansy, hydrating argan oil). Use it as the last step in your evening routine to lock in moisture.

cew - October 2021

October Product Watch: I-N Beauty Liquid Green Body Oil

"A blend of fast-drying body oils, as well as coconut, coffee and blue tansy, the product is designed to replenish, strengthen and protect skin."

Shape - October 2021

The Perks and Drawbacks of Mineral Oil In Beauty Products

"Those aforementioned moisture-locking benefits are part of why mineral oil's received a bad rap. 'Mineral oils can actually act as a sort of plastic wrap that doesn't let your skin breathe, nor does it feed your skin with the necessary nutrients needed to keep it healthy,' says Janell Schroeder, regulatory affairs, certification/document control, and research and essential oil specialist at I-N Beauty.

Alternatives such as safflower oil and shea butter can serve a similar function to mineral oil, says Schroeder. In general, oils help lock in moisture, and "wet oils" such as coconut oil are more occlusive compared to "dry oils" such as argan oil, which seep into skin more."

redbook - October 2021

Beauty Buys You Need to Try in October

"This antioxidant-rich daily conditioner will soften, detangle and improve the look and feel of your hair after just a few uses. One reviewer even pointed out that this product has been a game changer when it comes to postpartum hair loss and thinning - amazing!"

Beauty Best Bet

For a quick hair and scalp treatment for ultimate hydration I-N Beauty’s Soothe-Sayer Bi-Phase Scalp Treatment is a real game changer.

allure - SEPTEMBER 2021

The Best Beauty Looks From New York Fashion Week's Spring/Summer 2022 Season

"Badgley Mischka presented a rainbow of looks on the runway, incidentally showing how jade green eye shadow coordinates with every color if you set your mind to it...

To add to the timeless vibes, hairstylist Peter Gray gave the models' long hair ultra-sleek, Cher-esque blowouts with a douse of I-N Beauty's Amplifi-hair Blow Out Cream to keep every piece of hair extra shiny and smooth."

She's Single Magazine - SEPTEMBER 2021

Re:generative™ Super Power C Serum

"This age-defying vitamin C serum is powered by Intelli-Cell plant stem cell science to reduce dark spots, fine lines, wrinkles, redness and uneven skin tone."

Aesthetic Authority - September 2021

What’s Trending in Skin Care?

"This vitamin C serum is driven by I-N Beauty’s Intelli-Cell™ plant stem cell science to help reduce fine lines and wrinkles, dark spots, uneven skin tone, and redness. According to the company, Intelli-Cell™ is 1000x more potent and sustainable than conventional ingredients. Stem cells from rare plants such as edelweiss, coneflower, and pennywort are extracted to harness their anti-aging and antioxidant effects. "

Re:generative™ Super Power C Serum

Although vitamin C has a bad rap for having a short shelf life and being unstable, this vitamin C serum, however, is stabilized using I-N Beauty’s technology to remain resistant to discoloration during production, storage, and use. 


The Best (and Safest) Products for Removing Makeup

"Out of all the makeup removing options out there, micellar water is without a doubt the best one for people with super sensitive skin. We're loving this one from I-N Beauty because of its gentle formula—all you need to do is put some on a cotton pad and wipe your face. This will get rid of makeup, dirt, oils and more."

Beauty News NYC - August 2021

Beauty Best Bet Trio: Gypsy Cream, PAPR, Intelligent I-N Haircare

"Intelligent brand haircare and styling products deliver superior, luxurious results with sustainability, transparency, and safety to protect our planet."

Clean Skin-Care Brands We’re Obsessed With

After an outdoor workout, reach for plant-based I-N Beauty’s Seed Synergy Micellar Water, which not only removes all traces of makeup and excess oil but also cleanses and purifies your skin with a blend of rapeseed and palm kernel plant oils.

Patch - July 2021

The best in hair products!

"I-N Beauty's Soothe-Sayer Bi-Phase Scalp Treatment is an absolute game changer for a quick and easy hydration to your hair and scalp. Formulated with proven, powerful plant actives and rich oils, this scalp and hair treatment soothes itch and dry scalp, reduces flaking, and helps balance sebum production."

inhabitat - july 2021

I-N Beauty relies on science and plants for hair and skincare solutions

"I-N Beauty has ‘planted’ its business in both science and plants, and the innovations have led to a line of natural skincare, body and hair products. The foundation of the products comes from some scientific experimentation with over 225 ingredients sourced from seeds, the sea, plants and fruits. The entire product line is cruelty-free with no animal ingredients and is responsibly produced to minimize the impact on the environment. The company said, 'We’re as obsessed with performance as we are with protecting the planet.'"

Patch - July 2021

I-N Beauty's Liquid Green Oil

"Watch your skin's elasticity bounce back as the oil glides over skin.

I-N Beauty's Liquid Green Oil is an absolute game changer to add to your skin care routine!

This lightweight facial oil aims to reduce redness, relight skin's natural brightness, plump and firm, and illuminate for a youthful and radiant glow."

The Best Vitamin C Beauty Products for Skin and Hair

This age-defying vitamin C serum is powered by Intelli-Cell™ plant stem cell science to reduce dark spots, fine lines and wrinkles, redness, and uneven skin tone. Smoothes, softens, and firms skin by increasing collagen synthesis to offer truly skin-changing results.

Forbes - July 2021

4 Self Care Rituals To Get You Ready For Post-Pandemic Living

"Vitamin C serums are a must within my skincare regimen, as it’s an ingredient that provides powerful anti-aging benefits and helps get you that dewy, glowing look. Use this serum day and night for gorgeous results."

Hairbrained Conversations Podcast with Gordon Miller
– April 2021

Sue Remes, Thought Leader at I-N

"For more than 35 years, Sue Remes has worked with some of the most important brands in pro and mass beauty. Known as an expert in consumer behavior with a deep understanding of how people move through their purchasing process.  We are thrilled to have Sue working with I-N reimagined paving the way to share our mission and message. I-Njoy."

When Science and Beauty Meet—Introducing I-N Beauty

A revolutionary collection of skincare that sooths sensitive skin, prevents aging and focuses on haircare that targets needs from scalp to strand.


Healthy Beauty & Self-care

Ali Kaplan, Harmony Kaplan & Sue Remes on
I-N Re-imagined and Beauty in the new normal.
Tune in at 19:55


Gerard Scarpaci Interview With Nicole Rechelbacher

I-N Reimagined + More


Aveda founder’s Intelligent Nutrients rebrands to I-N, with a focus on skin and hair

"The rebrand is focused on “plant science and chemistry,” with an emphasis on plant-based ingredients, sustainability and aromatherapy, said Nicole Rechelbacher. Products’ packaging is created with a range of post-consumer recycled materials or glass containers."


Horst Rechelbacher's Intelligent Nutrients Rebrands To I-N

"Intelligent Nutrients, a clean hair and skincare brand founded by Horst Rechelbacher (who also created Aveda and pioneered the clean beauty movement), underwent a reinvention. Changing its name to I-N, it's focused on plant science and chemistry, with an emphasis on plant-based ingredients, sustainability and aromatherapy."

An interview with Nicole Rechelbacher and Vital Perspectives

Ingredients that are cultivated in a more sustainable way, like algae and plant stem cells, which have a very low carbon footprint.