Smart beauty
makes a world of difference.


Smart beauty
makes a world of difference.

curl creme allure best of beauty seal

Allure Best Of Beauty

Our Bell-Curve™ Curl Cream wins a 2021 Best of Beauty Award by Allure Magazine!



Get the glow from head to toe.


Powered by plants to enhance your natural beauty.


Lather, rinse, style—and smile.

Earth-conscious beauty with life - changing results.

Advanced plant science
Organic essential oils
Active plant-based ingredients
Sustainable packaging
100% transparency
Petroleum-based formulas
Synthetic fragrance
Harsh preservatives
SLS and other irritating Surfactants

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and “green,” “clean,” organic, sustainable, and safe for the environment. We’ll never settle for less.


Intelligent™ beauty products powered by advanced plant science.
Woman with medium length brown hair face, skin and hair close up

Take the Intelligent™ skin quiz to find the perfect skincare for you.

Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.
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