Intelligent ingredients
make superior products.

Harnessing the power of plants to enhance your natural beauty, all without harming the planet: that's intelligent.

Propylene Glycol

Propylene Glycol

Propylene Glycol

Propylene Glycol

Propylene Glycol
Learn More
Pullulan

Pullulan

Pullulan
Function
An edible sugar based natural film former.
Benefit
Provides a shiny, transparent and flexible film former ideal to deliver structure and hold in styling products.
EWG Ranking
1

Pullulan

Pullulan
Function
An edible sugar based natural film former.
Benefit
Provides a shiny, transparent and flexible film former ideal to deliver structure and hold in styling products.
EWG Ranking
1

Products that use it

Learn More
Pumpkin Seed Oil

Pumpkin Seed Oil

Cucurbita Pepo (Pumpkin) Seed Oil
Function
Intelli-Seed - a powerful blend of high antioxidant oils.
Benefit
A moisturizing powerhouse rich in fatty acids it helps with skin tone and provide smoothness and shine for hair.
EWG Ranking
1

Pumpkin Seed Oil

Pumpkin Seed Oil
Function
Intelli-Seed - a powerful blend of high antioxidant oils.
Benefit
A moisturizing powerhouse rich in fatty acids it helps with skin tone and provide smoothness and shine for hair.
EWG Ranking
1

Products that use it

Learn More
PVP

PVP

PVP
Function
Form a clear continuous film.
Benefit
Provides hold for styling products.
EWG Ranking
1

PVP

PVP
Function
Form a clear continuous film.
Benefit
Provides hold for styling products.
EWG Ranking
1

Products that use it

Learn More
Quinoa

Quinoa

Hydrolyzed Quinoa
Function
Hydrolyzed protein with all 8 essential amino acids from Quinoa
Benefit
Has a high amino acid content for nourishment and moisturization of hair. Increases color uptaked during the dyeing process and helps lock in color to maintain a stronger, longer lasting vibrant color as well as adding shine.
EWG Ranking
1

Quinoa

Quinoa
Function
Hydrolyzed protein with all 8 essential amino acids from Quinoa
Benefit
Has a high amino acid content for nourishment and moisturization of hair. Increases color uptaked during the dyeing process and helps lock in color to maintain a stronger, longer lasting vibrant color as well as adding shine.
EWG Ranking
1

Products that use it

Learn More
Red Clover

Red Clover

Trifolium Pratense (Clover) Flower Extract
Function
A water/alcohol extract of red clover.
Benefit
Part of a blend that results in stronger thicker hair known to be rich in Biochanin A and specifically known to address some extreme skin issues.
EWG Ranking
1

Red Clover

Red Clover
Function
A water/alcohol extract of red clover.
Benefit
Part of a blend that results in stronger thicker hair known to be rich in Biochanin A and specifically known to address some extreme skin issues.
EWG Ranking
1

Products that use it

Learn More