We caught up with our fearless leader & daughter of Horst Rechelbacher, founder of Intelligent Nutrients and Aveda. 

“We grew up in this industry and helped create the natural products revolution. Today “natural” is everywhere, but one thing’s largely missing: the environment.

We’re passionate about safe, non-toxic products and the earth must be part of that equation. Our planet’s health affects all of us — including the water, air, soil and wildlife.

We value transparency. You will find every ingredient we use clearly listed on our packaging. If you don’t know a particular ingredient used in our products, it’s probably listed in our glossary. FRAGRANCE/PERFUME: We use only active aroma/essential oils – each only contributes to the health & beauty of skin and a positive impact on the pysche – no fluff, no filter. *There is no requirement to disclose the components of a product’s “perfume” or “fragrance” (even though some include more than 200 ingredients alone) so you will commonly find it listed as such on food and cosmetic labels. ALLERGENS:...

The world’s pollinators are in a state of crisis. These tiny, mighty, buzzing creatures are essential to our food system. We reached out to the UMN Bee Squad for some answers on what’s going on and what we can do to help ultimately #SaveOurSpecies. Why is it important to have bees, bats, birds and butterflies? Bees, butterflies, birds and bats are responsible for the reproduction of most flowering plants. Over 35% of the global food supply and over 80% of flowering plants are dependent upon animal pollination. Birds and bats help control pests, like mosquitoes. They also provide nutrients to...