Give your hair a thin-tervention.

Pure Plenty® Shampoo

This scalp-stimulating shampoo clarifies and fortifies hair follicles to optimize the growth cycle. Our color-safe formula features red clover extract and peptides to strengthen hair at the root and inhibit DHT (the hair-thinning hormone); amaranth to give hair movement, lift and bounce for a fuller look; and a sugar-derived cleansing agent (decyl glucoside) to gently clear away buildup.
Works beautifully for
Fine and thinning hair
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Works beautifully for

Key ingredients
(Sustainable pea sprout Intelli-Cell™ science — Nettle — Red Clover Peptide Complex — Amaranth Seed Peptide)
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Key ingredients

Get to the root cause of fine or thinning hair.

Sustainable pea sprout Intelli-Cell™ science
Pisum Sativum Sprout Extract

Increased hair density in 85% of people 7.9% increase in the density of growing hair.*
* Based on lab and clinical studies of active ingredients.

Nettle
Urtica Dioica Extract

Helps clear the scalp while improving hair shine.*
*Based on lab and clinical studies of active ingredients.

Red clover tetrapeptide blend
Trifolium Pratense Flower Extract, Acetyl Tetrapeptide-3,

improves protein integrity for better root strength and inhibition of DHT, the body’s hair thinning hormone.*
*Based on lab and clinical studies of active ingredients.

Amaranth seed peptide
Amaranthus Caudatus Seed Extract

Provides movement, lift and bounce for full looking hair.




VIEW INGREDIENTS GUIDE

Certified organic essential oil aromas. 

99% natural origin of total./ 2% organic origin of total.

Ingredients: Water (Aqua), Decyl Glucoside, Lauryl Glucoside, Glycerin, Sodium Coco-Sulfate,1 Aloe Barbadensis Leaf Juice,2 Coco-Glucoside, Disodium Coco-Glucoside Citrate, Amaranthus Caudatus Seed Extract, Pisum Sativum (Pea) Sprout Extract,3 Trifolium Pratense (Clover) Flower Extract, Acetyl Tetrapeptide-3, Urtica Dioica (Nettle) Extract,2 Aroma,2,4 Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Heptyl Undecylenate, Hydroxyethylcellulose, Isomalt, Dextran, Butylene Glycol, Citric Acid, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citral,5 Citronellol,5 Geraniol,5 Limonene,5 Linalool,5 Tocopherol (Vitamin E)

1 Coconut derived 

2 Certified organic

3 Intelli-Cell™ Science

4 Intelli-Sense™ Science: Citrus Nobilis (Mandarin) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Litsea Cubeba (May Chang) Fruit Oil, Pogostemon Cablin (Patchouli) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Jasminum Officinale (Jasmine) Oil, Vetiveria Zizanoides (Vetiver) Root Oil, Flavor (Nectar Type)

5 Naturally occurring in essential oils


How to use
Smart direct-to-scalp applicator perfectly place actives at the scalp.
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How to use

Amount

This formula is very concentrated and the bottle features a narrow tip nozzle so application is targeted where it’s needed most. No more than a nickel sized amount is needed for entire scalp.  

Action

Apply to wet hair using the applicator, or dispense a nickel-sized amount into your palms and massage into scalp and hair. Allow product to work for a minute before rinsing out.

Follow-up

To restore density and deeply hydrate with supporting plant stem cells, follow with Pure Plenty regimen.



Super-natural Results.

Pure Plenty is designed to revitalize the scalp and strands. Perfect for anyone with fine or thinning hair who strives for a full, lush head of hair, our 3-product regimen uses the antioxdant powerhouse of plant stem cells to regenerate and protect the skin and hair from stress and damage. Our potent plant bioactives ingredients deliver scalp to strand nutrients that support a healthy hair cycle. The gentle exfoliating shampoo gently clears away buildup, opening and stimulating the hair follicles for optimum growth and movement. It is free of silicones and other synthetic ingredients that can create toxic accumulation and prevent proper absorption of any therapeutic product. A combination of plant-stimulating agents adds extra body and volume. Nettle helps clear the scalp & improve hair shine. Pea sprout plant stem cells and red clover peptide complex inhibit DHT (a primary cause of thinning hair & hair loss) as well as promote healthy follicles. Decyl Glucoside, a sugar-derived mild cleansing agent, provides a quick cleansing foam.

90%

Reported thicker hair*

82%

Indicated a 100x volume increase*

7.9%

Increase in the density of growing hair*

35%

Improvement in hair follicle length in eight days**
*based on consume study **based on lab/clinical study of active ingredient(s). Results may vary. Requires use of the Pure Plenty system (shampoo, conditioner and serum).

Intelli-Cell™ Science.

Our pea sprout plant stem cells which are grown in the lab, not on land through conventional farming methods, which makes for a more sustainable production process. This revolutionary bio tech process delivers up to 1000x the antioxidant potency of conventionally harvested plant ingredient actives. Lab cultivation versus farming means saving a huge volume of water as irrigation is not needed, preserving land for growing food and providing access to rare plant species and their benefits using just 1 plant vs. tens of thousands. All to create groundbreaking active plant-based ingredients responsibly. Always non-GMO and without the use of pesticides, fungicides or herbicides. The plant stem cell strain is kept in cryogenic state and replaced every 3 years using only 1 plant.
Get to the Root.
Build-up of residue from other product lines, environmental and water pollutants on hair shaft and scalp can harden, create toxic accumulation and prevent proper absorption of any therapeutic product. Our nozzle applicator gets cleansing to the scalp helping reduce this common build-up.

How it Works

Health hair starts at the root. Our system supports root strength and improves the ratio of anogen (growth phase) to telogen (resting phase) of the hair cycle for denser, fuller-looking hair. Normal hair follicles are surrounded by healthy connective tissue and dermal papilla, and have minimal oxidative stress. Hair loss occurs most often when the hair growth cycle is disrupted by an increase of dihydrotestosterone (DHT) hormone, loss of connective tissue integrity surrounding the hair follicle, and/or an increase of the inflammatory process and oxidative stress in the scalp. With age, the decreased number and size of hair follicles in the scalp will also lead to thinner hair and an increase in hair loss.
EXFOLIATE
Removes build-up and jumpstarts follicles.
AWAKEN
A combination of plant stimulating agents adds extra body and volume.
CLINiCALLY PROVEN.
The proof is in the poof.
NO FAUX FRAGRANCE EVER
Essential oils/flavors of geranium, jasmine, mandarin peel, bergamot, vetiver, root and may chang fruit help the scalp stay balanced, hydrated and supple; while providing calming, uplifting and grounding benefits for the senses.

Certifications and Recycling

Packaging for planet. Our bottle is 90% post-consumer recycled HDPE eco soft touch bottle from "green bins" all over the US. Remove nozzle applicator before recycling.

Pure Plenty® Shampoo is:

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Consumers Say
"Perfect amount of micro suds. Genius packaging. Makes my hair feel light, airy, perfectly conditioned, and super soft, all at the same time. On my 20th bottle at least, and every other shampoo is just awful in comparison. Don’t ever stop making this shampoo!"

Reviews

Pairs well with

Pure Plenty® Conditioner

$41.00

Pure Plenty® Nourishing Scalp Serum

$75.00

Good Hair Guardian™ Thermal Primer

$36.50