Rejuvenates. Rebuilds. Color-safe.

Fortifi-hair™ Shampoo

A nourishing, plant-based, deeply hydrating yet lightweight shampoo to revitalize and mend dry, damaged, or coarse hair.
Works beautifully for
Dry/damaged hair
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Works beautifully for

Key ingredients
(Intelli-Plant™ Baobab Protein — Shea, Cupuacu, and Murumuru Seed Butters)
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Key ingredients

Baobab Protein – Intelli-Plant™ Science
Hydrolyzed Adansonia Digitata Seed Protein

Anti-aging solution that helps repair damage, and fortifies hair by supporting the protein matrix and promoting moisture. Helps counteract chemical, UV and heat stress while enriching with amino acids for frizz control. Promotes a 29% increase in strength and 11% stronger then virgin hair.** 42% improvement in shine*

Replenishing Fruit Seed Butters  
Theobroma Grandiflorum (Cupuacu) Seed Butter, Astrocaryum Murumuru Seed Butter

Hair is soft, manageable and shine enhanced with fatty acid rich butters.

Active Aromatic Blend – Intelli-Sense™ Science

An exquisitely refreshing, sweet and intoxicating, skin-loving blend of bergamot, sweet orange, clove bud, nutmeg, benzoin siam and ylang ylang to rejuvenate both skin and senses. Each aromatic oil is chosen for its inherent antiseptic, calming, immune support, antiviral or other active curative properties that help keep hands and nails strong and healthy.


Certified organic essential oil aroma. 

99% Natural Origin of total/ 4% Organic Origin of Total

Ingredients:Water (Aqua), Decyl Glucoside, Sodium Methyl Cocoyl Taurate,1 Sodium Coco-Sulfate,1 Glycerin, Glyceryl Stearate SE, Lauryl Glucoside, Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Theobroma Grandiflorum (Cupuacu) Seed Butter,2 Astrocaryum Murumuru Seed Butter,2 Aloe Barbadensis Leaf Juice Powder,2 Aroma,2,3 Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Hydroxyethylcellulose, Xylitol, Heptyl Undecylenate, Citric Acid, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citral,4 Citronellol,4 Eugenol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)

1 Coconut derived

2 Certified organic

3 Intelli-Sense™ Science: Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Pelargonium Graveolens (Geranium) Flower Oil, Lavandula Angustifolia (Lavender) Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Natural Flavor (Raspberry Type), Natural Flavor (Vanilla Type), Pimenta Officinalis (Allspice) Fruit Extract, Pogostemon Cablin (Patchouli) Oil, Eugenia Caryophyllus (Clove) Bud Oil, Dipteryx Odorata (Tonka) Bean Extract, Alcohol, Vetiveria Zizanoides (Vetiver) Root Oil

4 Naturally occurring in essential oils

How to use
Apply on wet hair, massage and distribute evenly from roots to ends. Rine with warm (not hot) water.
Plus Plus

How to use


Dispense or pump a quarter size into the palm of hands. It's concentrated, so less is more.


After working shampoo from root to tip, if you feel you need more, first try adding water and working it in more instead of adding more product.


For the best super-natural results, use with Fortifi-hair™ Conditioner and Fortifi-Hair Leave-In Treatment and rinse with warm (not hot) water.

Plant Science. Super-natural Results.

Transform coarse, brittle locks into sumptuous silk. Our nourishing shampoo will help strengthen and soften the hair cuticle from the inside out with rich emollients. Deeply hydrating yet light, our Fortifi-hair™ regimen targets your most urgent needs to rebuild, repair and protect from future damage.


Improvement in Shine*


Increase in strength**


Improvement in detangling, smoothness and manageability*


Stronger hair**


Reduction in frizz***

* based on lab and clinical studies of active ingredient **after 5 applications results may vary requires use of the shampoo, conditioner and treatment ***75% humidity chamber for 4 hours

Rebuilding Boabab Protein.

Baobab plant protein (hydrolyzed adansonia digitata seed protein) is a botanical alternative to dimethicone. A protein derived from the seeds of the African Baobab tree, that targets anti-aging for hair care helping to strengthen hair by supporting the protein matrix for more resilient hair that is less susceptible to breakage.

Artificial ingredients and sulfates can damage dry hair even further. Our shampoo is free from harsh sulfates and protects the hair's natural oils against stripping or buildup. Formulated with a low pH to help reduce frizz and keep color-treated hair looking healthy, shiny, and manageable.

How it works

Fortifies hair against environmental stressors and heat. Increases moisture for improved elasticity and strength. Enriches and rejuvenates hair with amino acids for frizz control. Leaves hair softer, smoother, and more manageable.
Our shampoo contains a refreshing floral blend of certified organic lavender, ylang ylang, and geranium to leave your hair smelling just as clean as it feels.
Great for a sensitive scalp with adjusted pH.
Plant-based surfactants are mild, but rich and deeply cleansing.

Certifications and Recycling

Packaging for planet. Our bottle is 90% post-consumer recycled HDPE eco soft touch bottle from "green bins" all over the US. Cap made from 50% PCR. Keep cap on when recycling.

Fortifi-hair™ Shampoo is:

Active aromas.
Your body knows fake from real. It knows more about healing and pleasure than all the labs and books in existence could ever speak of. Inhale our 99% certified organic essential oil aroma oils/flavors and the difference is obvious.


Pairs well with

Fortifi-hair™ Conditioner


Fortifi-hair™ Leave-In Treatment

Coming Soon

Bell-curve™ Curl Cream