Style with substance. Super-natural shape and hold.

Shape-setter™ Flex Gel

A must for versatile styling, this firm-hold gel builds texture, volume and body and works on wet or dry hair for long-lasting definition and support, even against humidity. Texturize or slicks back shorter hair with ease. This gel does it all with a light consistency, not sticky or stiff.
Works beautifully for
Short and long hair.
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Works beautifully for

SHORT HAIR: Texturize or slick back.

LONG HAIR: Build texture and volume.

Key ingredients
Organic (Intelli-Seed™ antioxidant oil complex — active aroma essential oil blend — aloe juice)
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Key ingredients

Intelli-Seed® Science – antioxidant-rich oil complex

Replenishes and protects with a powerful antioxidant blend from certified organic black cumin, cranberry, red grape, red raspberry and pumpkin.

Intelli-Sense™ essential oil blend

Refreshes the scalp and the senses.

Aloe juice

Aloe vera leaf juice delivers pliable hold and shine without tackiness.


Certified organic essential oil aroma.

92% natural origin of total. / <1% organic origin of total.

Ingredients: Water (Aqua), Propanediol, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, PVP, Carbomer, Sorbitol, Nigella Sativa (Black Cumin) Seed Oil,1,2 Vaccinium Marcarpon (Cranberry) Seed Oil,1,2 Rubus Idaeus (Raspberry) Seed Oil,1,2 Vitis Vinifera (Grape) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Aroma,1,3 Sodium Hydroxide, Citric Acid, Calcium Gluconate,  Gluconolactone, Sodium Benzoate, Ciral,4 Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E) 

1 Certified organic

2 Intelli-Seed™ Science

3 Intelli-Sense™ Science: Citrus Nobilis (Mandarin) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Litsea Cubeba (May Chang) Fruit Oil, Pogostemon Cablin (Patchouli) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Jasminum Officinale (Jasmine) Oil, Vetiveria Zizanoides (Vetiver) Root Oil, Flavor (Nectar Type)

4 Naturally occurring in essential oils

How to use
Gel for wet or dry styling; perfect for building structure, shape, texture and control.
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How to use

  1. Work gel into hand and apply to damp or dry hair for hold.
  2. To achieve textured looks, apply at roots, work through to ends and allow to air dry.
  3. To add body and volume to fine hair, apply at roots, work through to ends and blow dry with a round or paddle brush.
  4. For added texture with medium hold, apply to wet hair.
  5. Apply to dry short hair for a smooth, sleek wet look.
  6. Apply to wet hair to prep for the perfect set.

Super-natural results.

To achieve superior performance, we combined nature’s powerhouse oils and holding agents to achieve a 92% natural formula with necessary performance-based synthetics.

Powered by plants.

We source 225+ clinically-proven plant-based active ingredients from around the world and we take great care in how we process them not reduce their natural potency. 

Paraben-free preservatives.
We choose food-safe preservatives such as sodium benzoate and potassium sorbate to protect product integrity, safety, and longevity.

How it works

Natural Nourishment & Performance Synthetics
To achieve superior performance, we combined nature’s powerhouse emollients to achieve a 92% natural formula with necessary performance-based synthetics at >8%. for ultimate styling results.
Touchable hold
Provides natural-looking volume with movement, shine and softness
Humidity blocker
Defines curls without adding weight and blocks humidity
Hydration station
Hydrates, texturizers and combats frizz
No faux fragrance ever
Certified organic essential oils / flavors refresh of jasmine, vetiver, patchouli and more refresh the scalp and the senses

Certifications and recycling

Packaging for the planet. Our recyclable eco soft-touch tubes are made from 65% post-consumer recycled PP. The cap is 97% PCR PP as well. Keep the cap on when recycling.

Flex Gel is:

Organic and natural first.
Every product contains a minimum of 85% natural content. Never just a drop like many other brands. We list the amount of natural and organic ingredients in every product. No greenwashing here.


Pairs well with

Tousled Texture Matte Paste


Flex-form™ Hair Spray