Intelligent ingredients
make superior products.

Harnessing the power of plants to enhance your natural beauty, all without harming the planet: that's intelligent.

Water

Water

Water (Aqua)
Function
Purified water.
Benefit
Helps deliver ingredients that are hydrophilic.
EWG Ranking
1

Water

Water
Function
Purified water.
Benefit
Helps deliver ingredients that are hydrophilic.
EWG Ranking
1

Products that use it

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Willow Bark Extract

Willow Bark Extract

Salix Alba (Willow Bark) Extract
Function
An extract derived from the bark of the fast growing willow tree.
Benefit
A natural source of Salicylic acid it helps to improve the appearance of skin with a smoothing effect. It's also known for antimicrobial effect.
EWG Ranking
1

Willow Bark Extract

Willow Bark Extract
Function
An extract derived from the bark of the fast growing willow tree.
Benefit
A natural source of Salicylic acid it helps to improve the appearance of skin with a smoothing effect. It's also known for antimicrobial effect.
EWG Ranking
1

Products that use it

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Wintergreen EO

Wintergreen EO

Gaultheria Procumbens (Wintergreen) Leaf Oil
Function
Often used to flavor gum, chewing tobacco, and oral care products, this oil contains high levels of methyl salicylate - the natural form of aspirin.
Benefit
*anti-inflammatory, pain relief, anti-microbial, aids in breathing. Parts Used: Leaves. Note Classification: Middle-Top. Aroma: Intense sweet-woody, almost fruity odor. Blends Well With: Basil, cedarwood, frankincense, geranium, lavender, lemon, peppermint, rosemary, spearmint, thyme, vanilla, ylang Safety Data: Best used in small doses
EWG Ranking
1

Wintergreen EO

Wintergreen EO
Function
Often used to flavor gum, chewing tobacco, and oral care products, this oil contains high levels of methyl salicylate - the natural form of aspirin.
Benefit
*anti-inflammatory, pain relief, anti-microbial, aids in breathing. Parts Used: Leaves. Note Classification: Middle-Top. Aroma: Intense sweet-woody, almost fruity odor. Blends Well With: Basil, cedarwood, frankincense, geranium, lavender, lemon, peppermint, rosemary, spearmint, thyme, vanilla, ylang Safety Data: Best used in small doses
EWG Ranking
1

Products that use it

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Xanthan Gum

Xanthan Gum

Xanthan Gum
Function
Complex sugar developed in the late 1960s by the USDA for uses in food, including thickening.
Benefit
Creates a smooth, conditioned and hydrated feel on skin and hair.
EWG Ranking
1

Xanthan Gum

Xanthan Gum
Function
Complex sugar developed in the late 1960s by the USDA for uses in food, including thickening.
Benefit
Creates a smooth, conditioned and hydrated feel on skin and hair.
EWG Ranking
1

Products that use it

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Xylitol

Xylitol

Xylitol

Xylitol
Function
A sugar alcohol.
Benefit
Typically used as a sweetener in foods, it acts as a humectant and skin conditioner in personal care products.
EWG Ranking
1

Products that use it

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Xylitylglucoside

Xylitylglucoside

Xylitylglucoside
Function
A derivative of Xylitol.
Benefit
Provides scalp hydration.
EWG Ranking
1

Xylitylglucoside

Xylitylglucoside
Function
A derivative of Xylitol.
Benefit
Provides scalp hydration.
EWG Ranking
1

Products that use it

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