Is PurePlenty safe for color treated hair? 

September 17, 2020

Yes, PurePlenty is safe for color treated hair and is formulated without harsh chemical surfactants that can often strip hair of color. However, if you have color build-up at the scalp you may notice it may help loosen and remove it. The smart shampoo applicator keeps product at the scalp where it is needed while our rich conditioner is designed to moisturize mid to ends of hair, where replenishment is most needed. The healthier and more conditioned your hair is, the more reflective and vibrant your hair color looks.