I-N Beauty x Hairbrained

I-N teams up Hairbrained and Peter Gray to recreate a Vikings inspired look.

Watch the entire Facebook live here

I-N Beauty x Hairbrained

I-N Beauty teams up with celebrity hair stylist, Peter Gray and Hairbrained CEO, Gerard Scarpaci to recreate the look that Peter created on Ragga Ragnars at Fagradalsfjall Volcano in Iceland.

Hairbrained is a global community of passionate craft hairdressers and colorists supporting each other in a shared value of elevating craft and profession.

As part of our I-Nspriring You campaign sequence, we teamed up with Peter Gray, Ragga Ragnars, Kevin Pages and Anne-Sophie Galy-Gasparrou to bring I-N Beauty all the way to the Fagradalsfjall Volcano in Iceland! Peter created a Vikings inspired look on olympic athlete, actress, singer & songwriter writer, Ragga Ragnars among the elements of the erupting volcano.

“When you realize the real power of a volcano and the Earth it really makes you think. When you see rock boiling at 1000 degrees centigrade, it is pretty insane!” - Peter Gray

To recreate this look, Peter joined Hairbrained on Facebook Live to walk us through step by step of the process.

Peter starts by prepping the hair with our Good Hair Guardian Thermal Primer. This protects the hair from heat styling before flat ironing the hair. This natural haircare product gives the hair a silky feel and also combats humidity.

Peter uses our Amplifi-Hair Style & Restyler Spray as a texturizing spray to make the hair easier to work with.

“The Amplifi-Hair Style & Restyler Spray gives the hair grit. It’s almost like a second or third day hair feel.” - Peter Gray

Peter uses our Flex Form Hair Spray throughout the styling routine. Flex Form Hair Spray is our medium-hold aerosol- free hairspray. Peter loves this hairspray because it is reworkable. It provides a silky, thickening hold and will not cause flakes or dandruff when being combed through!

What is Aerosol? An aerosol is a suspension of fine solid particles or liquid droplets in air or another gas. Even though chlorofluorocarbons (CFCs) have been banned since the 70s (when they were shown to be damaging the ozone layer), many aerosols still contain compressed gases, which add to our carbon footprint and contribute to global warming. Our Flex Form Hair Spray is proudly powered by aloe not aerosol.

Peter creates a fun inspirational look he calls concatenated braids. He uses silk embroidery thread woven into braids throughout the hair. He then bunches the braids in an upwards motion to push them close to the head. Since the thread is silk it makes it easy for the hair to slip alongside it. This creates an edgy editorial look inspired by Ragga Ragnars and vikings.

Watch the entire Facebook live here