Need to feel I-Nspired? We teamed up with Peter Gray to create our “I-Nspiring you” campaign sequence. From expert hair styling tips to life advice. We guarantee you will be left feeling I-Nspired. Our campaign starts in July and will go through September featuring a variety of inspiring individuals that share the same love for I-N as we do!
Peter Grey is recognized for his exceptional cutting skills and lightness of touch. He is a prolific and imaginative image-maker, contributing to editorial shoots for a range of luxury and style titles including Italian, American and British Vogue, Harperʼs Bazaar, Numéro and Another Magazine. Peter Gray is an avid I-N user and truly believes in and stands behind our products.
Our campaign kicks off with the incredible Caroline Labouchere. An Ex-Army wife and a mother of two, now grown children. At 54 Caroline started a new career as a model and ambassador for her generation and we love everything she stands for! She now communicates her message of being her best self, by inviting people into her life to see how she made her transformation as a life coach.
Caroline and Peter met up in the Jubail Mangrove Park of Abu Dhabi for an unforgettable haircut and styling using some of Peter’s favorite I-N products. The Jubail Mangrove Park is the first self-contained educational, nature and leisure destination of its kind in the Emirate of Abu Dhabi. The Park Supports biodiversity and protects the Abu Dhabi coastline and helps prevent climate change by sucking up carbon dioxide and other greenhouse gases and trapping them in their flooded soils for millennia.
Between Peter’s skills and Caroline’s beauty they were able to create three jaw dropping looks; hair down, a simple top knot and a classic side twist.
Peter uses Amplifi-hair™ Style & Restyler Spray as cutting lotion and to create texture in Caroline’s hair that is easy to work with. “When I created the braid, I used a little bit of Flex-Form™ Hair Spray on Caroline’s hair and my fingertips. This helps keep sections clean and provide a firm base, the idea of the braid is to use less pins with the updo”- Peter Gray
Want to know the secret behind Caroline’s flawless glow? Peter uses Seed Synergy Micellar Water as a toner on Caroline and Seed Synergy Hydra-Lotion as a moisturizer. He locks in the moisture with Liquid Green™ Oil to highlight her cheekbones, around her jawline, down bridge of her nose, forehead, and on her neck to smooth any lines or creases.
Follow along with us on Instagram during the month of July for more expert styling tips and to get to know this dynamic duo.