Maxwell began his hairdressing career over 20 years ago within the Toni & Guy USA salon network and quickly became known for his precision and quality, eventually earning the position of Top Designer and salon Educator.
From there he worked with several major manufacturers such as It&ly Hairfashion, Matrix/Logics, Aveda and L’Oréal Professionnel--traveling the United States as a hair color artist and educator, working alongside industry luminaries like Nicholas French, Beth Minardi, Nancy Braun, and Vivienne Mackinder. His work also included developing and implementing curriculum for Florida’s Aveda Institute Master's Studio program and their the Aveda Advanced Academy.
In 2015 Maxwell branched out and created his own salon culture helping to establish A+M Beauty Lounge, where he worked for several years behind the chair servicing a diverse clientele and then moved on to pursue his passion for hairdressing education independently through non-brand specific topics and technical work.
Missing the dynamic of being part of a team who supports each other’s ideas as well as having a common mission to push forward, Max reconnected I-N and began sharing his ideas, passion for education and his love of the beauty industry.
Max currently resides in Boulder Colorado. He is a member of the Vivienne Mackinder Artistic Team as well as a member of the ColorSpace Educational Team. He remains a guest educator for Beth Minardi’s Beauty Focus programs and collaborates alongside Dennis Gebhart aka “Captain Color”.